From left, Managing Partner of Ciroâs Tavern Matt Moylan, fundraising chairman for the Woonsocket Main Street Block Party; Call Publisher Mary Lynn Bosiak, team leader for media and advertising; and Block Party Chairman Albert Beauparlant Jr. Photo/Russ Olivo
WOONSOCKET â Matt Moylan needed a game plan.
As fundraising chairman for the Woonsocket Main Street Block Party, he faced the daunting task of quickly raising $50,000 from individuals, small merchants and larger corporations to underwrite the bash.
In a city where the pool of potential donors has nearly been tapped out, Moylan knew it would be a challenge. But the solution turned out to be as plain as 140 light poles â the decorative ones on Main Street.
The managing partner of Ciroâs Tavern and a self-employed IT consultant is in the process of marketing the ornate fixtures as advertising space. Businesses can âadoptâ a pole for $650, a price that allows them to fly their logo on a decorative banner hanging from a pole bracket for five months, along with a hanging basket of flowers.
The âadopt-a-poleâ campaign is Moylanâs linchpin strategy for raising the funds to underwrite the sprawling block party planned for later this summer to mark the founding of the city 125 years ago. The event is the brainchild of Mayor Leo T. Fontaine, who quietly began rounding up volunteers to mark the quasquicentennial anniversary of Woonsocketâs incorporation months ago as an antidote to the seemingly endless torrent of bad news about the cityâs financial straits.
Another big piece of the fundraising puzzle will be a series of themed parties, beginning with a âWoonsocket Rocket Partyâ at the Vintage restaurant on July 18, an event billed as âa night to salute those persons who are proud of their heritage.â The event will feature the house band, the Vintage Rhythm & Blue Ensemble, and as assortment of down-to-earth dishes with a distinctly local flavor.
There will be four more festive warmups before the big bash on Aug. 29, one each at River Falls, St. Anneâs Arts & Cultural Center, Chanâs and Christopherâs Restaurant. The price, just $10 for each of them, includes food, entertainment and a slice from an oversized cake that will commemorate a different theme for each event.
Between the preliminary events and the adopt-a-pole initiative, Moylan thinks he can get most of the way toward bankrolling the entire block party. The sprawling, one-night festival will feature 10 entertainment stages, classic cars, a motorcycle show, a display of military equipment, food, kidsâ amusements and more on a half-mile stretch of downtownâs main drag, from Market Square to Monument Square.
âAn event of this caliber will cost $50,000,â said Moylan. âIâve been questioned about the timing of the event and whether or not we should be spending money on a block party.â
But Moylan says the event will draw nothing from the cityâs budget and itâs needed to bring people together during a time of intense divisiveness fueled by the cityâs fiscal strife.
âItâs all about unity,â says Albert Beauparlant Jr., a real estate entrepreneur who is reprising his role as chairman of Woonsocketâs centennial celebration in 1988 to head up the 125th.
In fact, says Beauparlant, the rocket ship cake planned for the Woonsocket Rocket party next week will be named âUnity.â
The cost of the mini-parties is to be borne entirely by the proprietors of the restaurants and directors of the organizations sponsoring them, he said. The price of admission is also being kept as low as possible in recognition of cityâs humble roots because, says Beauparlant, he doesnât want anyone who lives in the city to be priced out of the celebrations.
Letters have already been mailed out to potential donors seeking adoptees for the poles. The flower baskets were donated by Loweâs in North Smithfield. At the end of the season, the baskets will be turned over to RiverzEdge Arts, which is launching a greenhouse nursery program in partnership with the cityâs beautification committee, according to Beauparlant. The idea is to establish a homegrown resource for sprucing up the cityâs traffic islands and parks with shrubs and flowers.
Moylan says some poles have already been adopted by business leaders who relish the opportunity to âstand proudâ on behalf of city. Moylan isnât sure how many poles will be adopted, but even if just 50 of the available spots are taken, the lionâs share of the tab for running the block party would be covered.
âWe already bought ours,â said Call Publisher Mary Lynn Bosiak, the block partyâs team leader for media and advertising. âWeâve been the paper of record for our city for the past 125 years, as long as the city has been here, and because of that we feel we need to play a major role.â
Beauparlant says organizing the event has been a yeomanâs chore, but Fontaine made it easier by giving him a solid group of capable helpers, including Moylan and Bosiak.
âWithout these people to work with, I would be very, very nervous right now â and probably quite a bit behind schedule,â he says.
Anyone who wants to adopt a pole or is seeking more information about the program can contact Moylan by e-mail at firstname.lastname@example.org.
Follow Russ Olivo on Twitter @russolivo