UXBRIDGE — If you’re in Uxbridge today and happen to be approached by someone bearing flowers, don’t be alarmed. It’s just the girls at Lucille’s Floral Design trying to spread some good cheer.
The longtime Uxbridge florist is planning to hand out more than 30 random bouquets as part of the 2018 Petal it Forward campaign, which is happening today across the country. Every October, the Society of American Florists (SAF) and florists nationwide randomly surprise people on the street with flowers in more than 400 cities in all 50 states. Lucky recipients will receive two bouquets – one to keep, and one to share with a friend, family member, co-worker, or even a complete stranger.
Recipients are encouraged to include the hashtag #PetalItForward on social media.
“We are thrilled by the enthusiasm of the floral industry to come together for a common goal to promote flower power in their local communities,”said SAF Vice President of Marketing Jennifer Sparks. “We know that giving flowers is a gesture of connection – one that can bring people, even strangers, closer together. Let’s show the country a random act of kindness at its finest.”
Sisters Lucille Aldrich and Geraldine “Gerri” Ciccarelli, co-owners of Lucille’s Floral Designs on Ironstone Street, are sending out their two floral designers – Kate Viera and Christine Gauthier – to shopping centers and busy places throughout Uxbridge, where they will hand out the bouquets of sunflowers and other autumnal-themed flowers to random people on the street.
Aldrich says it’s all about sharing the power of flowers through the gift of giving.
“We’re going to go to high-traffic areas where we know there will be a lot of people,” says Aldrich, who’s floral arrangements have been delighting people throughout the Blackstone Valley for more than 34 years. “We want to catch people off-guard and hope they turn around and do the same for someone else.”
Whether it’s paying for a fellow commuter’s toll, or leaving a generous restaurant tip, “pay it forward” actions are all the rage. News coverage on people spreading kindness has evolved into an ongoing feel-good story on traditional and social media channels across the country.
The floral industry is taking part in this feel-good trend through the Petal It Forward campaign, leveraging study findings on how flowers have an immediate impact on happiness and a long-term positive effect on moods.
Aldrich, who is participating in the campaign for the first time, says Petal It Forward illustrates the positive benefits of giving and receiving flowers.
“I think it’s great,” she says. “I see all the time how flowers make people happy.”
And the science may back up that claim.
A few years ago, the Society of American Florists, partnered with the world renowned researcher, Jeannette Haviland-Jones of Rutgers University, who researched the effect of flowers on human emotion and well-being. Over a 10-month period, some very interesting results were discovered.
Haviland-Jones and her team found that the presence of flowers triggers happy emotions, heightens feelings of life satisfaction and affects future behavior in a positive manner far beyond what is normally true. In other words, flowers are a natural and healthful moderator of moods.
Aldrich and Ciccarelli have been triggering happy emotions with flowers for more than three decades.
Lucille’s Floral Designs is a family-owned business providing quality products and services for every occasion. The delivery service area includes Uxbridge, Bellingham, Blackstone, Douglas, Hopedale, Whitinsville, Woonsocket, Milford, Northbridge, Mendon, and Sutton.
“Our underlying foundation is quality and value,” Aldrich said. “Our trademarks consists of our quality flower arrangements, creative designs, and professional service and we will go that extra mile to meet our customer’s every need.”
Follow Joseph Fitzgerald on Twitter @jofitz7